What Actually Sells at a Festival
We've spent a good chunk of this summer stood behind the Piaggio, and it's taught us something we didn't expect: what people pick up in person isn't always what sells online.
Online, people tend to play it safe. Tortoiseshell, classic shapes, the reliable choice. But at a festival, with a frame actually in hand and a weekend ahead, people go bolder almost every time.
The frame that keeps proving it: the 946 Clear Green with Pink Lenses. It's been the pick of the bunch at every show we've done this summer. Geometric, eco-friendly acetate, and a lens tint that catches the light properly.
If you're out at a festival this summer, this is the one we'd pack.